1. Adding Value Through a Different Perspective

To truly connect with your customers, you need to become one yourself, just for a moment or two.

Look at your product as if you were looking at it for the first time.

Ask yourself — Does this product catch my attention? Is it offering something unique or solving a problem in a new way?

Sometimes, shifting your perspective can reveal opportunities to infuse additional value into your product.

This could be through innovative design, unique features, or even storytelling that resonates with your audience.

Understanding how to add value by looking at your product from a different angle can be the key to attracting and retaining clients.

So, look at your product objectively, as you’d do it for the first time. Your product can’t be perfect, and there’s always some room for improvement.

2. Understand the Psychology of Decision-Making

People think they think, but it’s not true.

This insight reminds us that customers’ decisions are often influenced by emotions rather than pure logic.

Most of the marketing strategies that we face in everyday life make us ‘not’ to think. We already have the ‘right’ choice in front of our eyes.

Of course, by understanding the psychology of people that you’re targeted on you’ll be able to make much more effective marketing strategies and get even more sales.

In fact, it doesn’t have to be as harmful as we always think. You can offer a product that is really better than others on the market and proudly give it as the only one option for potential clients.

3. Recognize the Value of Communication

Having the ability to communicate effectively is vital.

See your customer as a friend. Good communication can build relationships that are essential for any form of deal.

It’s super critical when we talk about building long-term partners, which should be your main focus.

Selling a product once to 10 different people isn’t hard at all; selling different products 10 times to only one client is truly impressive.

Let’s say you’re selling Notion templates, which are highly trendy right now. Of course, you can sell a template to a random guy, and that’s all. You made a little bit of profit and are happy with that.

However, you can make 10 times more by just having a conversation with him and understanding what he truly needs. It’s more about giving something valuable to a client than just trying to sell out your stuff.

As a result, you’ll be able to sell him some future templates and make much more profit. It’s that simple.

So, recognize the value of communication and building good relationships with your customers.

4. Solve Real Problems

Identify the real problems your potential customers face. Not the subjective and mythical ones.

That might seem obvious, but you can’t imagine how many people I’ve seen who just skipped this step.

You can think that your idea is solving real problems for millions of people, but in reality, the only problem that it solves is yours.

Don’t forget that you’re not creating this product just for yourself; you want people to use it, right?

I remember what my dad told me a long time ago — “There’re only two problems — contact where it doesn’t need and no contact where it needs.”

In other words, take a look at the whole picture and understand what can be added or removed.

Your solution to a problem should make some already-existing processes more efficient. So, we can achieve efficiency by implementing something new that hasn’t been implemented before or by removing something unnecessary.

It’s like removing a useless part of the mechanism and making it work even faster.